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Emotional Branding: The New Paradigm for Connecting Brands to People de Marc Gobe
Descripción - Críticas “Worth more than a whole shelf of business books.” -'Design Management Journal''Worth more than a whole shelf of business books.' -'Design Management Journal' Reseña del editor A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how new web technologies are revolutionizing business, commerce and management. Original. Biografía del autor Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.
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Detalles del Libro
- Name: Emotional Branding: The New Paradigm for Connecting Brands to People
- Autor: Marc Gobe
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 16 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
Download Emotional Branding: The New Paradigm for Connecting Brands to People de Marc Gobe PDF [ePub Mobi] Gratis
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